People trust founders, not logos.
Ghostwritten, thought leadership led LinkedIn content, built on your real experience, not generic advice.
WHY
A company page can post for years and be forgotten. A founder's voice, backed by real experience, is what people actually remember and trust. This is the single highest leverage channel for a founder who already has 15 or more years of credibility to draw from.
WHAT
Weekly LinkedIn posts, ghostwritten in your voice. Built from your real experience, not generic industry advice. Thought leadership positioning, not personal life content. Aligned to the same messaging locked in during BUILD.
Useful work. Clearly scoped.
Weekly content calendar and drafts for review
Founder positioning statement to guide every post
LinkedIn profile optimisation, headline, banner, about section
Monthly performance summary, reach and engagement
Before you decide.
Does this replace BUILD?
No. These are AMPLIFY services. BUILD establishes the positioning and foundation first.
Can this be used for a specific campaign or period?
Yes. The scope can be shaped around the business need and the commercial objective.
Will the work follow our BUILD messaging?
Yes. The strongest results come when visibility and campaigns use the same positioning and messaging already established in BUILD.