The platform depends on the goal, not the other way around.
Google finds people already looking. LinkedIn reaches people who are not looking yet, but should be.
WHY
Paid spend only works once the message is right, otherwise it just makes a weak pitch louder. Google captures people already searching for a solution. LinkedIn reaches the specific accounts and job titles you want, before they start searching. Most campaigns need one, some need both, depending on what you are trying to achieve.
WHAT
Google Ads for intent based search demand, people already looking. LinkedIn Ads for account based targeted reach, before they start looking. Both together for a full funnel push during a launch or event. Every ad built on messaging that already exists from BUILD.
Useful work. Clearly scoped.
Campaign strategy, platform choice explained clearly
Ad creative aligned to your brand messaging
Landing pages built to match the ad promise
Reporting tied to the specific goal, not vanity metrics
Before you decide.
Does this replace BUILD?
No. These are AMPLIFY services. BUILD establishes the positioning and foundation first.
Can this be used for a specific campaign or period?
Yes. The scope can be shaped around the business need and the commercial objective.
Will the work follow our BUILD messaging?
Yes. The strongest results come when visibility and campaigns use the same positioning and messaging already established in BUILD.