Frequently Asked Questions
Straight answers about BUILD, the Strategy & Clarity Workshop and what comes after.
Is BUILD the main offer?
Yes. BUILD is the main Synoptiq engagement at ₹3.00 lacs + GST. It is a fixed 90-day engagement designed to give an established business a complete brand and marketing foundation.
Can I buy only the Strategy & Clarity Workshop?
Yes. The workshop is a standalone option at ₹65,000 + GST. You get strategic direction on positioning, identity, voice and tone and can take that direction to your own team or use it as the starting point for BUILD.
Do I need to start with the workshop?
No. You can go straight into BUILD if you already know you want the full foundation.
What happens during the 90 days?
We map your market and real buyer, define what makes you genuinely different, turn that into messaging and assets and hand over a 180 day content calendar after the new assets go live.
Do we need to commit to AMPLIFY after BUILD?
No. BUILD stands on its own. AMPLIFY is available later if you want ongoing visibility or a specific commercial campaign.
Do you mainly work with established businesses?
Yes. Synoptiq is particularly relevant to IT channel, SaaS and B2B tech companies that have already built a real business and now need their positioning and brand to catch up.
Will you change everything we have built?
No. The work starts by understanding what already works, what has changed and where the gaps are. The goal is to sharpen the business story and bring the brand back into alignment.
Is AMPLIFY mandatory after BUILD?
No. There is no requirement to continue with Synoptiq after BUILD.
What is GET FOUND?
GET FOUND is the organic visibility path through email, WhatsApp, personal branding and company branding.
What is CONVERT?
CONVERT is for specific, time bound goals through MDF campaigns, Google Ads and LinkedIn Ads.
How involved does the founder need to be?
The core strategic input happens in working sessions and key checkpoints. You do not need to be involved every day.
Can we use our existing website and LinkedIn assets?
Yes. Existing assets are reviewed first. BUILD is not a mandate to throw away everything that exists.